
Dave Foord founded the firm in 1981 with a vision to create:-
“A no-nonsense investment house that puts the clients’ interests first, managing their money the way they would if they had our skills.”
This robust and enduring vision forms the basis of our approach to investment management.
We remain an independent, owner-controlled portfolio manager, authorised as a discretionary Financial Services Provider by the Registrar Financial Services Providers. Our aim is not to be the biggest but to be the best and to offer our clients a niche personalised investment management service that is unique in the industry. Our focused business comprises people who are passionate about growing our clients’ assets. Our team of investment professionals collectively has over 100 years of investment experience.
These people have successfully made investment decisions through a wide variety of market conditions over the last 30 years. The evidence is in our superior long term track record, established by the same people who continue to
“seriously grow your assets”.
Our business has been, and will always be, focused purely on investment management. This enables us to concentrate on portfolio management and client service – areas where we are able to add the most value.
Foord Asset Management (Pty) Ltd is an authorised Financial Services Provider.
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Fund managers don't often prioritise the interests of investors. Good fund managers are hard to find. I interview one such fund manager - Bruce Ackerman of Foord Asset Management.
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"Investing… a Matter of Trust"
Philip Coutts-Trotter
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